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Meta Web Attribution Setup

To enables web attribution for Meta campaigns, we will use Dynamic Link

Prerequisites

Setting up:

  • Step 1: Create your Dynamic Link for Meta
  • Step 2: Copy you dynamic Link ID from the Dynamic Link Detail Dynamic Link ID
  • Step 3: Create your Ad Campaign on Meta
  • Step 4: On Ad Level of the campaign go to destination section and click on Build a URL parameter
  • Step 5: Put your the URL where you want the user to visit at Website URL
  • Step 6: Add utm parameters and custom parameters as bellow: Campaign source: {{site_source_name}}, Campaign medium: superfine, Campaign content: {{adset.id}}, Custom Parameters: sf_link_id = Link ID from Dynamic Link meta-campaign-setup
  • Step 7: Hit Apply then your campaign is ready to publish and attribute